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58-year-old Paul Reisner, a computer programmer from Westchester County, had a stellar credit history when a Dell sales associate “baited” him to apply for Dell’s preferred no interest and no payment financing offer. When Dell’s sales associate assured him he had qualified for “Dell’s Preferred Account,” Mr. Reisner made his $1500 purchase. Two months later, Mr. Reisner discovered he had been switched to a regular plan with DFS, Dell’s affiliate, at an interest rate of 29%. Mr. Resiner says his regular credit card would have charged no more than 8%.
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When 67-year-old Barbara Williams, President of the Crochet Sewing Guild, bought a Dell computer, she also purchased 3 years “on site service.” When Ms. Williams’ computer crashed, she called Dell’s technical support. Ms. Williams says Dell simply abandoned her for 2 months before agreeing to send a technician to her home.
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